Creative marketing for new product and new business development
eds. by Akira Ishikawa ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Ishikawa, Akira (ed.) |
| Publisher: |
Singapore [u.a] : World Scientific |
| Subject: | Innovation | Geschäftsmodell | Business model | Marketing | Marketingtheorie | Marketing theory | Japan | Kreativität | Neues Produkt | Unternehmensentwicklung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 320 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| ISBN: | 981-277-218-9 ; 978-981-277-218-3 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003689530