Handbook of pricing research in marketing
ed. by Vithala R. Rao
| Year of publication: |
c2009
|
|---|---|
| Other Persons: | Rao, Vithala R. (ed.) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Preismanagement | Pricing strategy | Preistheorie | Price theory | Konsumentenverhalten | Consumer behaviour | Preisbildung | Preispolitik | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXI, 593 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. 26 Beitr. Literaturangaben |
| ISBN: | 1-84720-240-3 ; 978-1-84720-240-6 ; 978-1-84980-441-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003707380