Qualitative Marktforschung : Konzepte - Methoden - Analysen
Renate Buber; Hartmut H. Holzmüller (Hrsg.)
| Year of publication: |
2009 ; 2., überarb. Aufl.
|
|---|---|
| Other Persons: | Buber, Renate (contributor) ; Holzmüller, Hartmut H. (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
63 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXI, 1152 S. Ill., graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben Enth. 63 Beitr. |
| ISBN: | 978-3-8349-0976-3 ; 978-3-8349-9441-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003760865