| Extent: | XXXII, 645 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Festschrift |
| Language: | German |
| Notes: | Enth. 23 Beitr. - Literaturangaben |
| ISBN: | 3-8349-1457-6 ; 978-3-8349-1457-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808804