Product research : the art and science behind successful product launches
N. R. Srinivasa Raghavan; John A. Cafeo, eds.
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Raghavan, N. R. Srinivasa (ed.) ; Cafeo, John A. (contributor) |
| Publisher: |
Dordrecht : Springer |
| Subject: | Produktentwicklung | New product development | Marktforschung | Market research | Produkttest | Product testing | Produktforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 305 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-90-481-2859-4 ; 978-90-481-2860-0 |
| Classification: | Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834598