Direct and interactive marketing
Adrian Sargeant ; Douglas C. West
| Year of publication: |
2001
|
|---|---|
| Authors: | Sargeant, Adrian ; West, Douglas C. |
| Publisher: |
Oxford : Oxford Univ. Pr. |
| Subject: | Direktmarketing | Marktkommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 460 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-19-878253-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004666884