Reputation Management

Sabrina Helm ... (Eds.)

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals

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Year of publication:	c 2011 ; 1. ed.
Other Persons:	Helm, Sabrina (ed.)
Publisher:	Berlin : Springer
Subject:	Firmenimage \| Corporate reputation \| Management \| Unternehmen \| Prestige \| Strategisches Management
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]
Published items:	21 hits in ECONIS - Online Catalogue of the ZBW

Extent:	VII, 297 S. graph. Darst. 235 mm x 155 mm
Series:	Management for Professionals
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 25 Beitr. Pt. 1. Introduction -- pt. 2. Approaching corporate reputation -- pt. 3. Measures and impacts -- pt. 4. Reputation management in practice -- pt. 5. Future trends of reputation management.
ISBN:	3-642-19265-3 ; 978-3-642-19265-4 ; 978-3-642-19266-1
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009271788