Business-to-business marketing management : strategies, cases and solutions
edited by Mark S. Glynn ...
| Year of publication: |
2012 ; 1st ed.
|
|---|---|
| Other Persons: | Glynn, Mark S. (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 355 S. graph. Darst. 24 cm |
|---|---|
| Series: | Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ISSN 1069-0964, ZDB-ID 1143066-7. - Vol. 18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 13 Beitr. |
| ISBN: | 978-1-78052-576-1 ; 1-78052-576-1 ; 978-1-78052-577-8 ; 1-78052-577-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534272