The PDMA handbook of new product development
Kenneth B. Kahn, ed.
| Alternative title: | Handbook of new product development |
|---|---|
| Year of publication: |
c 2013 ; 3. ed.
|
| Other Persons: | Kahn, Kenneth B. (ed.) |
| Institutions: | Product Development & Management Association (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Geschäftsmodell | Business model | Portfolio-Management | Portfolio selection | Marktforschung | Market research | Erfolgsfaktor | Success factor | USA | United States |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 492 S. Ill., graph. Darst. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index Previous ed.: 2004 Erscheint: 01. Januar 2013 |
| ISBN: | 978-0-470-64820-9 ; 978-1-118-41549-8 ; 978-1-118-41808-6 ; 978-1-118-43325-6 ; 978-1-118-46642-1 ; 978-1-118-46643-8 ; 978-1-118-46644-5 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703748