Consumer behavior analysis : (a) rational approach to consumer choice
ed. by Donald A. Hantula ...
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Hantula, Donald A. (ed.) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Rationalität | Rationality | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management | Verhaltensökonomik | Behavioral economics | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 255 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 15 Beitr. |
| ISBN: | 0-415-51920-9 ; 978-0-415-51920-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740486