From Little's law to marketing science : essays in honor of John D.C. Little
John R. Hauser and Glen L. Urban, editors
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Hauser, John R. (ed.) ; Urban, Glen L. (ed.) ; Little, John D. (honouree) |
| Publisher: |
Cambridge, Massachusetts : The MIT Press |
| Subject: | John D. Little | Marketingtheorie | Marketing theory | Theorie | Theory | Marketing | Operations Research |
| Description of contents: | Table of Contents [gbv.de] ; Description [zbmath.org] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | vi, 487 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Festschrift ; Aufsatzsammlung |
| Language: | English |
| Notes: | Enthält 15 Beiträge Includes bibliographical references and index |
| ISBN: | 978-0-262-02991-9 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389473