Ideas in marketing : finding the new and polishing the old ; proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Krzysztof Kubacki editor
| Year of publication: |
2015 ; Reprint from original edition
|
|---|---|
| Other Persons: | Kubacki, Krzysztof (ed.) |
| Institutions: | Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> (contributor) |
| Publisher: |
Cham : Springer |
| Subject: | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | LXV, 842 S. |
|---|---|
| Series: | |
| Conferences: | Academy of Marketing Science (AMS) Annual Conference ; (Monterey, CA) : 2013.05.15-18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-10950-3 ; 978-3-319-10951-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398330