The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
ed. by Rajeev Batra ...
| Year of publication: |
c 2016 [publ. 2015]
|
|---|---|
| Other Persons: | Batra, Rajeev (ed.) ; Seifert, Colleen (contributor) ; Brei, Diann (contributor) |
| Institutions: | Society for Consumer Psychology (contributor) |
| Publisher: |
New York., NY [u.a.] : Routledge |
| Subject: | Produktgestaltung | Product design | Designer | Designers | Kundenzufriedenheit | Customer satisfaction | Methodisches Konstruieren |
| Description of contents: | Description [routledge.com] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXI, 354 S. Ill., graph. Darst. 24 cm |
|---|---|
| Conferences: | Interdisciplinary Conference: "The Psychology of Design" ; (Ann Arbor, Mich.) : 2014.05.29-31 Annual Advertising and Consumer Psychology (ACP) Conference ; 33 (Ann Arbor, Mich.) : 2014.05.29-31 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge Copyright 2016 [published August 2015]. - Includes bibliographical references and index Editors: Rajeev Batra (Ross School of Business, University of Michigan, USA); Colleen Seifert (Department of Psychology, University of Michigan, USA); Diann Brei (Associate Chair for Undergraduate Education, University of Michigan, USA) |
| ISBN: | 978-0-7656-4759-7 ; 978-0-7656-4760-3 ; 978-1-315-71480-6 |
| Classification: | Konstruktionslehre |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572044