Utilizing gamification in servicescapes for improved consumer engagement
Miralem Helmefalk, Leif Marcusson
| Year of publication: |
[2020]
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|---|---|
| Other Persons: | Helmefalk, Miralem (ed.) ; Marcusson, Leif (ed.) |
| Publisher: |
[2020]: Hershey, PA, USA : Business Science Reference |
| Subject: | Gamification | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour |
| Description of contents: |
""This book explores the use of gamification in servicescapes and marketing"--Provided by publisher"--
Table of Contents [gbv.de]
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| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxxi, 319 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-7998-1970-7 ; 978-1-7998-1971-4 ; 978-1-7998-1972-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126223