Handbook of research on applied AI for international business and marketing applications
Bryan Christiansen, Tihana Škrinjarić
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Christiansen, Bryan (ed.) ; Škrinjarić, Tihana (ed.) |
| Publisher: |
[2021]: Hershey, PA : IGI Global, Business Science Reference |
| Subject: | Marketing | Internationale Geschäftsbeziehungen | International business | Künstliche Intelligenz | Artificial intelligence | Automatisierung | Automation |
| Description of contents: |
"This book provides comprehensive research on artificial intelligence applications within the context of international business"--
Table of Contents [gbv.de]
|
| Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxx, 696, 6 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-7998-5077-9 ; 978-1-7998-5078-6 |
| Other identifiers: | 10.4018/978-1-7998-5077-9 [DOI] |
| Classification: | Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199094