The evolution of business in the cyber age : digital transformation, threats, and security

"This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection. The book begins with a section on Digital Business Transformation, which includes chapters on tools for integrated marketing communications, human resource workplace digitation, the integration of the Internet of Things in the workplace, Big Data, and more. The technologies discussed aim to help businesses and entrepreneurs transform themselves to align with today's modern digital climate. In the section on Cyber Threat and Cyber Security, the volume goes on to address the growing challenges of keeping your online presence safe and secure, protecting your data along with that of your customers, detecting cyber attacks, and more. It considers the challenges of cyber safety in cloud computing and the interconnectedness of devices across platforms. The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security provides a wealth of information for those involved in the development and management of conducting business online as well as for those responsible for cyber protection and security. Faculty and students, researchers, and industry professionals will find much of value in this volume"--