The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Wilson Ozuem, Silvia Ranfagni, editors
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Ozuem, Wilson (ed.) ; Ranfagni, Silvia (ed.) |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Markenimage | Brand image | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution | Textilindustrie | Luxusware | Verbraucherverhalten | Social Media |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xliv, 447 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-3-030-70323-3 ; 978-3-030-70324-0 |
| Other identifiers: | 10.1007/978-3-030-70324-0 [DOI] |
| Classification: | Textilindustrie ; Modedesign ; Neue elektronische Medien ; Informatik in Beziehung zu Mensch und Gesellschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515938