Extent:
1 Online-Ressource (XVI, 230 p. 3 illus., 1 illus. in color.)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
ISBN: 978-3-030-73144-1 ; 978-3-030-73143-4 ; 978-3-030-73145-8
Other identifiers:
10.1007/978-3-030-73144-1 [DOI]
10.1007/978-3-030-73144-1 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012585292