Artificial intelligence and machine learning in business management : concepts, challenges, and case studies

"The focus of this book is to introduce Artificial Intelligence (AI) and Machine Learning (ML) technologies into the context of Business Management. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines"--