Enhancing customer engagement through location-based marketing

Amandeep Singh, Amit Mittal, Murat Unanoğlu

"Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students"--

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Year of publication:	[2023]
Other Persons:	Amandeep Singh (ed.) ; Mittal, Amit (ed.) ; Unanoğlu, Murat (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]
Published items:	17 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xxv, 300 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-8178-3 ; 978-1-6684-8177-6 ; 978-1-6684-8179-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013486206