Marketing mix decisions : new perspectives and practices
ed. Roger A. Kerin; Rob O'Regan
| Year of publication: |
c 2008
|
|---|---|
| Other Persons: | Kerin, Roger A. (contributor) ; O'Regan, Rob (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Illinois : American Marketing Association |
| Subject: | Marketingmanagement | Marketing management | Vertriebskosten | Distribution costs | Marketingtheorie | Marketing theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 196 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 5 Beitr. 0806 |
| ISBN: | 0-87757-330-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541468