Perspectives in marketing, innovation and strategy
edited by Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha and Rabin Mazumder
| Year of publication: |
2024
|
|---|---|
| Other Persons: | Kotler, Philip (ed.) ; Roy, Subhadip (ed.) ; Chakrabarti, Satyajit (ed.) ; Saha, Dipak (ed.) ; Mazumder, Rabin (ed.) |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Marketingmanagement | Marketing management | Innovation | Marketing | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management | Theorie | Theory |
| Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-003-43446-7 ; 1-003-43446-0 ; 978-1-000-96123-2 ; 1-000-96123-0 ; 978-1-000-96126-3 ; 1-000-96126-5 ; 1-032-36089-5 ; 978-1-032-36089-8 |
| Other identifiers: | 10.4324/9781003434467 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014493451