AI impacts in digital consumer behavior

Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan

"This book delves into the intricacies of this intersection, exploring the transformative influence of AI on how businesses understand, analyze, and respond to the ever-evolving behavior of digital consumers"--

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Alternative title:	Artificial intelligence in digital consumer behavior
Year of publication:	[2024]
Other Persons:	Musiolik, Thomas Heinrich (ed.) ; Villamarin Rodriguez, Raul (ed.) ; Kannan, Hemachandran (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Künstliche Intelligenz \| Artificial intelligence \| Wirkungsanalyse \| Impact assessment \| Konsumentenverhalten \| Consumer behaviour \| Konsumentenpräferenzen \| Consumer preferences \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Personalisierung \| Personalization
Description of contents:	Table of Contents [gbv.de]
Published items:	12 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xx, 372 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	979-8-3693-1918-5 ; 979-8-3693-1919-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014536771