Guest editorial: a blockchain-based approach to marketing in the sharing economy
Teck Ming Tan, Jari Salo, Thomas G. Brashear Alejandro, Garry Wei-Han Tan, Keng-Boon Ooi, Yogesh K. Dwivedi
| Alternative title: | A blockchain-based approach to marketing in the sharing economy |
|---|---|
| Year of publication: |
2024
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| Authors: | Teck Ming Tan ; Salo, Jari ; Brashear-Alejandro, Thomas ; Tan, Garry Wei-Han ; Ooi, Keng-Boon ; Dwivedi, Yogesh K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 1873-7978, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114639, p. 1-6
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| Subject: | Blockchain | Cryptocurrency | Metaverse | Crypto marketing | Decentralization | NFT | Virtuelle Währung | Virtual currency | Share Economy | Sharing economy | Marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551493