Commercial intimacy : affinity and the marketplace

edited by Richard K. Popp, Brenton J. Malin, and Wendy A. Woloson

"This volume asks how our understanding of business history changes when we take the spatial and emotional dynamics of intimacy to be foundational elements of commercial persuasion. It explores how feelings of personal familiarity, whether in face-to-face interactions, long-distance appeals, or the connections felt in between, have been leveraged by marketers since the late nineteenth century"--

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Year of publication:	[2025]
Other Persons:	Popp, Richard K. (ed.) ; Malin, Brenton J. (ed.) ; Woloson, Wendy A. (ed.)
Publisher:	Philadelphia : University of Pennsylvania Press
Subject:	Emotionale Werbung \| Emotional branding \| Konsumentenverhalten \| Consumer behaviour \| Werbepsychologie \| Psychology of advertising
Description of contents:	Table of Contents [gbv.de]
Published items:	11 hits in ECONIS - Online Catalogue of the ZBW

Extent:	315 Seiten Illustrationen
Series:	Hagley perspectives on business and culture
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-5128-2750-7 ; 978-1-5128-2751-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015427435