European Parliament Eurobarometer : social media survey 2024

This Flash Eurobarometer provides an overview of European citizens' attitudes towards social media. It examines attitudes towards key themes, such as: (1) information habits and sources for social and political current affairs; (2) social media usage patterns and preferences for information on current affairs; (3) exposure and response to disinformation and trust in messengers; (4) engagement with influencers and content creators on social media; (5) audience and preferences for institutional accounts and political content on social media; (6) preferred formats and content types for political content on social media; (7) attitudes towards the European Union. On behalf of the European Parliament's Directorate-General for Communication, Ipsos European Public Affairs interviewed a representative sample of EU citizens, aged 15 and over, in each of the 27 Member States of the European Union (EU). Between 11 and 18 June 2025, 26 121 interviews were conducted via computer-assisted web interviewing (CAWI), using Ipsos' online panels and their partner network.