Overcoming crisis : case studies of Asian multinational corporations

editor, Parissa Haghirian

"Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators. This book presents 22 case studies of Asian multinational corporations overcoming crisis. The topics do not only deal with the pandemic, but all kind of challenges of modern business and show how companies did overcome or which strategies they have developed to do so. The companies are divided into different industries such as the automotive industry, entertainment or aviation industries. The cases can be used in business and international management classes, but can also be read to learn about modern crisis management strategies"--

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Year of publication:	[2023]
Other Persons:	Haghirian, Parissa (contributor)
Publisher:	New Jersey : World Scientific
Subject:	Multinationales Unternehmen \| Transnational corporation \| Krisenmanagement \| Crisis management \| Asien \| Asia \| Turn-around-Management

Extent:	1 Online-Ressource (xxxiv, 347 Seiten) Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Pt. 1: Restaurants and Food Delivery. Ch. 1. Domino's Pizza Japan: how fast can a pizza go? -- Ch. 2. Haidilao: China's most famous hot pot restaurant and the pandemic -- Pt. 2: E-commerce. Ch. 3. The GoTo Group merger -- Ch. 4. Mercari and the challenges of internationalization -- Ch. 5. Meituan: China's leading e-commerce platform for local services facing the pandemic -- Pt. 3: Keiretsu. Ch. 6. Toshiba's three-way split signals the end of poor Japanese management -- Ch. 7. SoftBank's vision fund or how to lose 5 billion dollars in a car's seat -- Pt. 4: Automotive. Ch. 8. Nissan after Carlos -- Ch. 9. Kia Motors' plan S for a strategic shift -- Ch. 10. Honda entering the era of electric vehicles -- Ch. 11. Toyota production system: from recall crisis to recovery -- Ch. 12. Toyota: looming downfall in an electrifying industry -- Pt. 5: Entertainment. Ch. 13. K-pop industry preparing for a virtual future -- Pt. 6: Gaming. Ch. 14. Sony PlayStation 5 facing the global chip shortage -- Ch. 15. Devsisters: how to stay in the game? -- Pt. 7: Fashion. Ch. 16. Dolce & Gabbana in China: it's all about reputation -- Ch. 17. Shiseido and the challenges faced amid the COVID-19 pandemic -- Ch. 18. Isetan Mitsukoshi entering the metaverse -- Pt. 8: Consumer Goods. Ch. 19. MUJI: the challenges of a Japanese brand going global -- Ch. 20. Xiaomi entering the Indian market: successes and challenges -- Pt. 9: Airlines Industry. Ch. 21. Emirates Airline combating the coronavirus outbreak -- Ch. 22. Taking off again, Japan Airlines.
ISBN:	978-981-12-5934-0 ; 981-12-5934-8 ; 978-981-12-5792-6
Other identifiers:	10.1142/12893 [DOI]
Classification:	Unternehmensführung ; Asien
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015622612