11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Len Weinreich
| Alternative title: | Eleven steps to brand heaven |
|---|---|
| Year of publication: |
1999
|
| Authors: | Weinreich, Len |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenartikel | Werbung | Einführung | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 245 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-2894-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004022973