$29 for 70 items or 70 items for $29? : how presentation order affects package perceptions
Year of publication: |
2012
|
---|---|
Authors: | Bagchi, Rajesh ; Davis, Derick F. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 1, p. 62-73
|
Subject: | Konsumentenverhalten | Consumer behaviour | Lesen | Reading | Kognition | Cognition | Mathematik | Mathematics | Preismanagement | Pricing strategy | USA | United States |
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