33 Phenomena of Purchasing Decisions : Understanding Customer Behavior - Knowledge and Inspiration

by Sebastian Oetzel, Andreas Luppold

Understanding the customer's purchasing decisions per purchasing phase -- Advertising - How do I become aware of the product? -- How do I plan the purchase? -- What role does the price play in the purchasing decision? -- What influence do promotions have on the purchasing decision? -- What factors increase the likelihood of an unplanned purchase? -- What factors influence the purchasing decision in the shop? -- How do I behave at the shelf? After the purchase.

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Alternative title:	33 Phänomene der Kaufentscheidung
Year of publication:	2024
Authors:	Oetzel, Sebastian ; Luppold, Andreas
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer Gabler
Subject:	Purchase Decision Behavior \| Factors Influencing Purchase \| Shopper Marketing \| Einflussfaktoren auf die Kaufentscheidung \| How Customers Make Their Decision \| How Customers Decide \| Theoretical Explanatory Approaches to Purchase Decision \| Empirical Examination of Purchase Behavior \| Kaufentscheidung \| Purchase decision \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Entscheidung \| Decision \| Verbraucherverhalten

Extent:	1 Online-Ressource (XII, 186 p. 46 illus., 2 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Tis book is a translation of the original German edition "33 Phänomene der Kaufentscheidung" by Sebastian Oetzel, published by Springer Fachmedien Wiesbaden GmbH in 2023.
ISBN:	978-3-658-44799-1 ; 978-3-658-44798-4 ; 978-3-658-44800-4
Other identifiers:	10.1007/978-3-658-44799-1 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015177940