4.9. Social learning theory

Social learning theory (SLT) explains how individuals learn knowledge, skills, and behaviours through social interaction, observation, and imitation. In cross-cultural management research, SLT is frequently utilized to develop and examine models of skill development, and to guide and support cross-cultural training design. According to SLT, learning is governed by three central processes, namely attention, retention, and reproduction. Consequences/incentives and motivation influence these processes and determine what is learned and what behaviours are enacted in the future.