6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption
| Year of publication: |
2016
|
|---|---|
| Authors: | Roberts, Graham H. |
| Published in: |
Multi-channel marketing, branding and retail design : new challenges and opportunities. - Bingley : Emerald Group Publishing Limited, ISBN 978-1-78635-455-6. - 2016, p. 135-161
|
| Subject: | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Kasachstan | Kazakhstan |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-78635-456-320161003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015366178