61. Mass Customization

This is the definition of ‘Mass Customization’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

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Year of publication:	2024
Authors:	Krause, Franziska
Published in:	Elgar encyclopedia of consumer behavior. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80392-627-8. - 2024, p. 198-200
Subject:	Mass Customization \| Mass customization \| Beziehungsmarketing \| Relationship marketing \| Massenproduktion \| Mass production \| Konsumentenverhalten \| Consumer behaviour

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Type of publication:	Article
Language:	English
Other identifiers:	10.4337/9781803926278.ch61 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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