A balanced scorecard for marketing

António Pimenta da Gama

Year of publication:	2017
Authors:	Gama, António Pimenta da
Published in:	International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 18.2017, 4, p. 476-494
Subject:	marketing performance assessment \| marketing metrics \| balanced scorecard \| BSC \| marketing strategy \| market orientation \| marketing resources and capabilities \| customer value \| financial performance \| Balanced Scorecard \| Balanced scorecard \| Marketingmanagement \| Marketing management \| Performance-Messung \| Performance measurement \| Marketing \| Kundenwert \| Customer value \| Betriebliche Kennzahl \| Financial ratio \| Unternehmenserfolg \| Firm performance \| Beziehungsmarketing \| Relationship marketing \| Ressourcenorientierter Ansatz \| Resource-based view

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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