A balancing act : antidiabetic products and diabetes markets in Germany and France
Year of publication: |
2017
|
---|---|
Authors: | Close-Koenig, Tricia ; Thoms, Ulrike |
Published in: |
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry. - London : Routledge, ISBN 1-138-63011-X. - 2017, p. 129-143
|
Subject: | Werbegeschichte | Arzneimittel | Pharmaceuticals | Diabetes | Werbung | Advertising | Deutschland | Germany | Frankreich | France | 1920-1980 |
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