A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Year of publication: |
2007
|
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Authors: | Mylonakis, John |
Published in: |
Banks and bank systems : international research journal. - Sumy : Publishing Company Business Perspectives, ISSN 1816-7403, ZDB-ID 2395896-0. - Vol. 2.2007, 3, p. 157-172
|
Subject: | Hypothek | Mortgage | Kreditgeschäft | Bank lending | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Griechenland | Greece |
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