A Bayesian approach to forecasting the effects of atypical situations
James E. Reinmuth and Michael D. Geurts
| Year of publication: |
1972
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|---|---|
| Authors: | Reinmuth, James E. ; Geurts, Michael D. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 3, p. 292-297
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| Subject: | Absatzplanung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002679520