A benefit segmentation approach for innovation-oriented university-business collaboration
Tobias Kesting, Wolfgang Gerstlberger, Thomas Baaken
| Year of publication: |
2018
|
|---|---|
| Authors: | Kesting, Tobias ; Gerstlberger, Wolfgang ; Baaken, Thomas |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 76.2018, 1/2, p. 58-80
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| Subject: | university-business collaboration | UBC | academic engagement | universities | industrial enterprises | textile industries | market segmentation | benefit segmentation | innovation collaboration | R&D | small and medium-sized enterprises | SMEs | inter-organisational collaboration | KMU | SME | Forschungskooperation | Research collaboration | Unternehmenskooperation | Inter-firm cooperation | Marktsegmentierung | Market segmentation | Textilindustrie | Textile industry | Innovation | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011972475