A bibliometric analysis on research trends in neuromarketing : current status and future directions
Sumit Oberoi, Pooja Kansra and Vedica Awasthi
| Year of publication: |
2024
|
|---|---|
| Authors: | Oberoi, Sumit ; Kansra, Pooja ; Awasthi, Vedica |
| Published in: |
Digital influence on consumer habits : marketing challenges and opportunities. - Leeds : Emerald Publishing, ISBN 978-1-80455-344-2. - 2024, p. 79-92
|
| Subject: | Neuromarketing | consumer behavior | marketing | neuroscience | bibliometric analysis | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Neurowissenschaften | Neuroscience |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80455-342-820241005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553337