A brief review of bibliometric analysis use in marketing studies
Eduardo Terán-Yépez, Manuel Sánchez-Pérez, Cristina Segovia-López, and María Belén Marín-Carrillo
| Year of publication: |
2025
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|---|---|
| Authors: | Terán-Yépez, Eduardo ; Sánchez-Pérez, Manuel ; Segovia-López, Cristina ; Marín-Carrillo, María Belén |
| Published in: |
Disruptions, Diversity, and Ethics in Marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-70488-8. - 2025, p. 1-18
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| Subject: | Bibliometric literature review | Guidelines | Marketing | Methodological review | Research methodology | Bibliometrie | Bibliometrics | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-70488-8_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117933