A case study of the mediating role of innovation on the relationship between environmental uncertainty, market orientation, and firm performance
Year of publication: |
December 2016
|
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Authors: | Uzkurt, Cevahir ; Kimzan, Halil Semih ; Yılmaz, Çengiz |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 13.2016, 6, p. 1750003-1-21
|
Subject: | Market orientation | environmental uncertainty | innovation | firm performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Innovation | Umweltmanagement | Environmental management | Risiko | Risk | Produktentwicklung | New product development |
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