A chain of innovation : the creation of swiffer
Harry West
| Year of publication: |
2014
|
|---|---|
| Authors: | West, Harry |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 57.2014, 3, p. 20-23
|
| Subject: | Creativity | Design process | Customer insights | Prototyping | Kreativität | Innovation | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360486