A classified afvertisement framework to support niche and other targeted markets
Year of publication: |
July-September 2016
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Authors: | Bodenmiller, Adam E. ; Shaout, Adnan K. ; Tyankov, Zhivko V. |
Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 12.2016, 3, p. 38-59
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Subject: | Classified Advertisements | Cloud Deployment | Market Segmentation | Niche Marketing | Targeted Market | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Nischenstrategie | Niche marketing strategy | Marketingmanagement | Marketing management | Werbung | Advertising |
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