A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention
Hugo Ribeiro, Belém Barbosa, António C. Moreira, Ricardo Rodrigues
| Year of publication: |
2024
|
|---|---|
| Authors: | Ribeiro, Hugo ; Barbosa, Belem ; Moreira, António Carrizo ; Rodrigues, Ricardo Gouveia |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 3, p. 668-686
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| Subject: | Bundle services | Customer experience | Loyalty | Satisfaction | SEM-PLS | Service quality | Switching intention | Telecommunications | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Telekommunikation | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Wechselverhalten | Switching behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00222-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138126