A closer look at geographical indicators : how food labels influence product values, authenticity and willingness to pay premium prices
Kenneth Fu Xian Ho, Fang Liu and Liudmila Tarabashkina
Year of publication: |
2024
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Authors: | Ho, Kenneth Fu Xian ; Liu, Fang ; Tarabashkina, Liudmila |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 4, p. 837-861
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Subject: | Food labelling | Health consciousness | Premium price | Product authenticity | Product labels | Product values | Willingness to pay | Zahlungsbereitschaftsanalyse | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality |
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