A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Annie Chen; Kuang-peng Hung; Norman Peng
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Annie Huiling ; Hung, Kuang-peng ; Peng, Norman |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 2, p. 117-132
|
| Subject: | Haustiere | Pets | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611651