A cohort analysis of household vehicle expenditure in the US and Japan : a possibility of generational marketing
Year of publication: |
2010
|
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Authors: | Fukuda, Kosei |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 1, p. 53-64
|
Subject: | Kraftfahrzeug | Motor vehicle | Privater Konsum | Private consumption | Kohortenanalyse | Cohort analysis | USA | United States | Japan |
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