A combined approach for segment-specific market basket analysis
| Year of publication: |
2008
|
|---|---|
| Authors: | Boztug, Yasemin ; Reutterer, Thomas |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 187.2008, 1, p. 294-312
|
| Publisher: |
Elsevier |