A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Wilson Ndasi, Elvira Bolat, Gelareh Roushan
| Year of publication: |
2022
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|---|---|
| Authors: | Ndasi, Wilson ; Bolat, Elvira ; Roushan, Gelareh |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 1/2, p. 1-18
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| Subject: | CRM | display ad | donation amount | internet advertising | online cause-related marketing | online charity fundraising | online sponsorship | Online-Marketing | Internet marketing | Fundraising | Sponsoring | Sponsorship | Cause-Related Marketing | Cause-related marketing | Internet | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Nonprofit-Marketing | Nonprofit marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Wohltätigkeit | Charity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.120970 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041197