A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques
Martin Muduva, Thanks Hondoma, Ronald Chiwariro, Fungai Jacqueline Kiwa
| Year of publication: |
2024
|
|---|---|
| Authors: | Muduva, Martin ; Hondoma, Thanks ; Chiwariro, Ronald ; Kiwa, Fungai Jacqueline |
| Published in: |
AI-driven marketing research and data analytics. - Hershey, PA : IGI Global, ISBN 979-8-3693-2165-2. - 2024, p. 1-29
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Kundenrückgewinnung | Customer recovery | Emotion | Neuromarketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2165-2.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014558835